Worldviews More than Experience Predict Californians’ Support for Wildfire Risk Mitigation Policies

Abstract California must adapt to increasing wildfire activity concurrent with climate change and expanding housing development in fire-prone areas. Recent decades have seen record-breaking fire activity, economic costs, and human health impacts. Residents more frequently face home evacuations, prolonged periods of unhealthy air quality, and power shut-offs. Understanding how these experiences influence support for risk mitigation policies is essential to inform action on climate and fire adaptation. To better understand linkages between experience and policy support, we surveyed California residents ( n = 645) about their wildfire-related experiences, risk perceptions, and support for 18 wildfire risk mitigation policies. To assess how the relationship between policy support and wildfire experience is modulated by preexisting worldviews, we measured the extent to which respondents are motivated by individualistic or communitarian values as proposed in the cultural theory of risk. We surveyed residents across a gradient of wildfire impacts, spatially stratifying residences based on wildland-urban-interface type and proximity to large 2020 wildfires. Support was generally high for most policies, though most respondents opposed incorporating future risk into insurance rates and coverage. Policy support models showed that communitarian worldviews were more consistently associated with greater support for diverse wildfire mitigation policies than were measures of recent experience with wildfire. These results suggest that California residents within our sample regions already support many wildfire risk mitigation strategies, and preexisting societal beliefs are a stronger predictor of these views than personal experiences with wildfire. Policy-makers can utilize this understanding to focus on crafting policies and messaging that resonates with individualistic values.